January 26, Shell Research Institute released the "2021 return home Report" (hereinafter referred to as the "Report"), the former in 2020 and the 2021 New Year return home of the respondents choose to start research, combined with data platform shell to find room housing transaction data, real depict the characteristic behavior of the buyers will return home crowd, product preferences, selection and other aspects of the city.
Over 4 percent of respondents plan to return home after 90 as the backbone of whether it is to improve the living conditions of families living, or home development plan for the future, or is it for children to get better education opportunities, home ownership threshold in the first-tier cities relatively high background, returning home already become a kind of reverse flow of large population movements in the trend.
Shell Research Institute survey data,% of respondents have a plan to return home, under the influence of the epidemic,% compared to the same period last year, accounting for a slight decline. At the same time, nearly 40 percent of respondents said they have been home in his hometown.
From the age structure, strong demand from buyers after 90, has become the backbone of returning home, accounting%, followed by the overall economic strength of a strong 80, accounting for about%. The age and marital status cross-analysis, found that the return home of the customer base can be divided into two categories, 90 groups and 80 unmarried married Procreated groups. For 90 unmarried population, the main purpose of their return home is to leave a future back home development, "posterior" to avoid leaving no first-tier cities, second-tier cities go back to the embarrassing situation.
For 80 married customer base, the main purpose of their return home is to improve the living conditions of families living, to give children a better education opportunities.
Return people home selection: 2,000,000, 90-120 flat return home listings mainstream groups have faced Cross City showings inconvenient problem, and thus a higher dependence for the online channel.
In support VR showings and other new technological tools, customers browsing through online remote intention of houses, and other consulting brokers has become a new form of search, iterative technology to effectively enhance the search experience. In addition to looking for the housing problem, housing prices are returning home one of the major issues of community concern.
"Report" shows% of the population to return home, affordable prices in less than 200 yuan, about 3 to less than 100 million.
The return of buyers in the crowd, 47 percent of buyers choose 90-120㎡, only% of buyers choose the 90 square meters or less. Compared with last year, in 2020 to return home community needs to further enhance the quality of living. Return home for a better life, so for housing facilities, the return of people have higher expectations.
% Buyers tend to buy the hardcover room can bag check.
When you select a cell, location location, super facilities, it is the primary factor in buyers attention.
In addition, the ability to preserve and increase appreciation, whether to force the property, residential environment is beautiful, buyers also focus factors.
Who out of paying back home? Nearly 60 percent of seniors need support from funding sources to see the purchase, purchase required proportion of respondents who support parents and elders of nearly 6 percent.
Contrast 80, 90 more dependent on their parents, want to achieve independent buyers is not easy to return home after 90% of buyers in the crowd said to be dependent on the support of parents and elders, compared to 80 was nearly 17 percentage points . At the same time, returning customer base to leverage dependence higher proportion of home buyers the full amount was less than 2 percent, and 80, 90 groups of debt pressure is generally high. From the look of payment, after 80, 90 after returning home loans in the proportion of respondents% and% respectively, while the top 80 accounting for about 67%.
"The new tier" cities in the highly sought after new first-tier cities, Chengdu, Hangzhou and return home the highest index, Wuhan, Changsha, Zhengzhou followed. Under the influence of economic momentum, policy support, good planning, and many other factors, the overall strength of the relatively strong new first-tier cities will emerge and become popular intention city many people return home of the expatriate lifestyle. At the same time, return home region selection reflects the north and south (in accordance with the Qinling – Huaihe River division) gap between cities.
From the distribution of popular urban areas, showing a typical "north weak south strong" features new front line in the TOP10 popular return home only Zhengzhou, Xi’an and Tianjin cities in the north, the return of popular TOP10 second-tier city has five northern cities, TOP10 list there are three or four lines in four northern cities. Why, then return home to become the new first-tier cities Top? In the first-tier cities housing prices crowding, the new first-tier cities to drive rapid economic development to increase employment opportunities, talent introduction and implementation of the policy of shortening the overlay network traffic and many other factors affect the long travel time, the big city "drifters" return to new line home city home will be a new growth point of the property market demand. (Li Nanhua) (Editor: Li Nanhua, beginning Zi Rui) share to allow more people to see.